{"title":"Itely","description":"","products":[{"product_id":"itely-all-in-one-nourishing-and-protective-treatment","title":"Itely All In 1 Nourishing and Protective Treatment","description":"\u003cp\u003e\u003cspan\u003eA magical two-phase spray solution that performs 10 precious actions. Thanks to the exclusive Hyalu Colorplex, color is always protected and your hair will be incredibly soft. All in 1 deeply hydrates and nourishes the hair shaft. The anti-static effect completely eliminates frizz. Detangles without damaging hair, illuminating it with new splendor. Prevents split ends and adds softness. It sets and protects color from UV rays and creates a shield against the high temperatures of hot styling tools. HOW TO USE: Shake well and spray on damp hair. Do not rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777597129089,"sku":"13997","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/s-l960.png?v=1780934863"},{"product_id":"focus-folding-razor-metal-carriage","title":"Focus Folding Razor Metal Carriage","description":"\u003cul\u003e\n\u003cli\u003eStainless Steel\u003c\/li\u003e\n\u003cli\u003eLightweight\u003c\/li\u003e\n\u003cli\u003eFits any \"snapped\" standard double-edged blades\u003c\/li\u003e\n\u003cli\u003eCompatible with specific Dannyco and Wilk blades (e.g.,\u003c\/li\u003e\n\u003cli\u003e9020-BLC, WILK-3C, 8095C, BP9010)\u003c\/li\u003e\n\u003cli\u003ePrecision hair cutting, shaping, and texturizing\u003c\/li\u003e\n\u003cli\u003eProvides a very sharp edge for clean lines and smooth cuts\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777597227393,"sku":"R22B","price":7.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/dannyco-original-magic-razor-600.jpg?v=1780934864"},{"product_id":"itely-magic-water-instant-conditioner-280ml","title":"Itely Magic Water Instant Conditioner 280ml","description":"\u003cdiv id=\"cphBody_ctl00_pnlTabDescription\" class=\"accordion__section accordion__section--active\"\u003e\n\u003cdiv class=\"accordion__content\"\u003eItely Magic Water Instant Conditioner 280ml is an instant conditioner with a unique smoothing action with a light liquid texture enriched with Hyaluronic acid and Moringa seeds. In a few seconds, it magically transforms hair with a bright, healthy and silky appearance and feel.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"cphBody_ctl00_pnlTabDirections\" class=\"accordion__section\"\u003e\u003c\/div\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777597522305,"sku":"13998","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/itelymagicwater.jpg?v=1780934865"},{"product_id":"oh-my-blonde-conditioner","title":"Oh My Blonde Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eTo enhance the Oh My Blonde range further we are pleased to introduce Oh My Blonde Shampoo and Conditioner. In backwash Salon sizes and retail sizes \u003c\/p\u003e\n\u003ca href=\"https:\/\/www.italyhairbeauty.com\/oh-my-blonde-colour-and-care\/\" class=\"button success is-gloss is-large\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.italyhairbeauty.com\/oh-my-blonde-colour-and-care\/\" target=\"_blank\"\u003e\u003ci class=\"icon-angle-right\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003c\/a\u003e","brand":"ITELY","offers":[{"title":"200ml","offer_id":55777696612737,"sku":"5093","price":8.95,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":55777696645505,"sku":"5092","price":17.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/10.1000conditioner.jpg?v=1780936233"},{"product_id":"oh-my-blonde-iconic-blonde-bleach-sachet-30g","title":"Oh My Blonde Iconic Blonde Bleach Sachet 30g","description":"\u003cp\u003e\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777781875073,"sku":"12597","price":1.0,"currency_code":"GBP","in_stock":false}]},{"product_id":"oh-my-blonde-toner-60ml","title":"Oh My Blonde Toner 60ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe latest colour technology and care in five new toner shades. The toners are formulated to contain \u0026amp;-Plex to once again keep hair strong and shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThree blond tones to create clean, bright blonds and neutralise yellow (Caramel, Sand and Diamond) and two on trend shades( Rose gold and Denim) . Different formulas have been created to achieve lilacs, rose tones, peach tones, silvers and slates. Giving the range versatility and modernity.\u003c\/span\u003e\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Rose Gold","offer_id":55777818050945,"sku":"8155","price":6.4,"currency_code":"GBP","in_stock":true},{"title":"Caramel","offer_id":55777818083713,"sku":"8156","price":6.4,"currency_code":"GBP","in_stock":true},{"title":"Denim","offer_id":55777818116481,"sku":"8157","price":6.4,"currency_code":"GBP","in_stock":true},{"title":"Sand","offer_id":55777818149249,"sku":"8158","price":6.4,"currency_code":"GBP","in_stock":false},{"title":"Diamond","offer_id":55777818182017,"sku":"8159","price":6.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/7.Blonde-Toner-60-ml_NEW.jpg?v=1780938201"},{"product_id":"oh-my-blonde-ph-modulator-100ml","title":"Oh My Blonde Ph Modulator 100ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOxidizing emulsion 5 vol\/1.5%. Stabilised developer specifically formulated to guarantee maximum performance when used with Blonde Toner shades mixed with pH Modulator. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e5 Vol Activator and Ph Balancer mitigates lifting on natural hair when wishing to tone highlighted hair. Lightened areas will be beautifully toned while natural colour or areas you wish to stay true to colour with not lighten further. Ph Balancer changes the alkalinity of the toner to stop lift. \u003c\/span\u003e\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777826800001,"sku":"5096","price":15.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/13.pH_modulator_1.jpg?v=1780938396"},{"product_id":"oh-my-blonde-shampoo","title":"Oh My Blonde Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eTo enhance the Oh My Blonde range further we are pleased to introduce Oh My Blonde Shampoo and Conditioner.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ITELY","offers":[{"title":"250ml","offer_id":55777838662017,"sku":"5091","price":8.9,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":55777838694785,"sku":"5090","price":17.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/8.1000shampoo.jpg?v=1780938475"},{"product_id":"oh-my-blonde-sealer-500ml","title":"Oh My Blonde Sealer 500ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhichever Oh My Blonde Lightener you choose, use Oh My Blonde Sealer at the end of your service. Blonde Sealer acts as a top up to the \u0026amp;-Plex found in Oh My Blonde decolourisers and toners.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBlonde Sealer Ph balances the hair and scalp, Closes the cutlicle, adds extra \u0026amp;-plex which protects the bonds in the hair an finally helps to seal in colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRinse away your bleaching product and apply Blonde Sealer, leave for five minutes. If toning apply after toning. Then shampoo and condition as normal. \u003c\/span\u003e\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777870709121,"sku":"616","price":16.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/6.Blonde-Sealer_NEW.jpg?v=1780939095"},{"product_id":"procolorist-hair-scalp-protector-120ml","title":"Procolorist Hair Scalp Protector 120ml","description":"\u003cp data-mce-fragment=\"1\"\u003eScalp protector aka desensitiser helps those clients with sensitive skin. Either apply to the scalp before colouring or mix a small amount to the colour before application. Procolorist scalp protector creates a thin film on the scalp to protect it but does not effect the colour result.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHOW TO USE: In case of sensitive or reddened skin, apply directly to the skin, alternatively mix 10 ml in the colour, then proceed with the normal application.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBottle of 120 ml\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777913799041,"sku":"5076","price":14.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/Scalp_protectorconastuccio.jpg?v=1780939726"},{"product_id":"oxily-developer-5vol-15-1000ml","title":"Oxily Developer 5vol \/1.5% 1000ml","description":"\u003cp\u003eOxily Developer 1000ml by IT\u0026amp;LY Hair Fashion is a Ph Balanced and double stabilised hydrogen peroxide emulsion. It comes in 5 different levels 5vol ( 1.5%), 10vol(3%), 20vol (6%), 30vol(9%) and 40vol (12%).\u003c\/p\u003e\n\u003cp\u003eIt is enriched with emollients and officially vegan. It is designed to work perfectly with Aquarely or Colorly Optimus permanent hair colours and Oh My Blonde Toners.\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777915732353,"sku":"00475","price":9.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/DL_ITELY_Oxily5Vol_5b535dbe-40c5-459b-9fd2-89b33020db2c.jpg?v=1780939756"},{"product_id":"procolorist-color-cleaner-200ml","title":"ProColorist Color Cleaner 200ml","description":"\u003cp\u003ePROCOLORIST is a synergistically formulated line which provides the hairdresser with ideal support for any technical service, ensuring the utmost care and quality results for the customer who expects professional results. PROCOLORIST is an innovative system which integrates with all ITELY HAIR FASHION products, specifically dedicated to support the technical service in 3 easy steps: PREPARE,PROTECT, ENHANCE\u003c\/p\u003e\n\u003cp\u003eColour cleaner to remove colour from skin during and after hair colouring.\u003c\/p\u003e\n\u003cp\u003e200 ml bottle\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777919664513,"sku":"13400","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/s-l1600_d302871c-436e-446f-9548-2f9615fed166.webp?v=1780939873"},{"product_id":"oh-my-blonde-iconic-blonde-500gr","title":"Oh My Blonde Iconic Blonde Bleach 500gr","description":"\u003cdiv class=\"ProductSection\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"ProductSection__Content collapse show\" id=\"productDescription\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOh My Blonde Iconic Blonde 9 Level 500g is Oh My Blonde's most powerful lightener to date, it takes decolorizing to the next level, Lift up to nine levels safely and easily. The hair is left in great condition. This blue microgranular bleach will not swell and is easy to mix and apply. Iconic Blonde has a neutralising action that helps remove brassy tones. (lifts 9 Levels) 500gram bag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55777951449473,"sku":"5445","price":18.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/2.Iconic-blond_NEW.jpg?v=1780940453"},{"product_id":"proshape-ondasoft-perm","title":"Proshape Ondasoft Perm","description":"\u003ch3 data-start=\"123\" data-end=\"170\"\u003e\u003cstrong data-start=\"127\" data-end=\"170\"\u003eThio-Free Wave with Organic Bio-Reducer\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"172\" data-end=\"482\"\u003eTransform your texture with the \u003cstrong data-start=\"204\" data-end=\"229\"\u003eThio-Free Wave System\u003c\/strong\u003e — the gentle, high-performance solution for soft, natural-looking curls and waves.\u003cbr data-start=\"312\" data-end=\"315\"\u003eFormulated with \u003cstrong data-start=\"331\" data-end=\"353\"\u003eorganic cysteamine\u003c\/strong\u003e, \u003cstrong data-start=\"355\" data-end=\"370\"\u003eshea butter\u003c\/strong\u003e, \u003cstrong data-start=\"372\" data-end=\"392\"\u003esweet almond oil\u003c\/strong\u003e, and a \u003cstrong data-start=\"400\" data-end=\"421\"\u003eSplit End Complex\u003c\/strong\u003e, it nourishes and protects while reshaping the hair fiber.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"703\"\u003eThe \u003cstrong data-start=\"488\" data-end=\"509\"\u003ethio-free formula\u003c\/strong\u003e eliminates harsh thioglycolates, making it ideal for \u003cstrong data-start=\"563\" data-end=\"611\"\u003echemically treated, colored, or fragile hair\u003c\/strong\u003e. The result? \u003cstrong data-start=\"625\" data-end=\"670\"\u003eHealthy, shiny, beautifully defined curls\u003c\/strong\u003e with a smooth, natural finish.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"731\"\u003e\u003cstrong data-start=\"705\" data-end=\"729\"\u003eAvailable Strengths:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"732\" data-end=\"839\"\u003e\n\u003cli data-start=\"732\" data-end=\"779\"\u003e\n\u003cp data-start=\"734\" data-end=\"779\"\u003e\u003cstrong data-start=\"734\" data-end=\"748\"\u003eONDASOFT 1\u003c\/strong\u003e – For natural or coarse hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"780\" data-end=\"839\"\u003e\n\u003cp data-start=\"782\" data-end=\"839\"\u003e\u003cstrong data-start=\"782\" data-end=\"796\"\u003eONDASOFT 2\u003c\/strong\u003e – For processed or double-processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"841\" data-end=\"860\"\u003e\u003cstrong data-start=\"841\" data-end=\"858\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"861\" data-end=\"1041\"\u003e\n\u003cli data-start=\"861\" data-end=\"903\"\u003e\n\u003cp data-start=\"863\" data-end=\"903\"\u003eCreates waves and curls without damage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"945\"\u003e\n\u003cp data-start=\"906\" data-end=\"945\"\u003eSeals split ends and strengthens hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"946\" data-end=\"1004\"\u003e\n\u003cp data-start=\"948\" data-end=\"1004\"\u003eProvides soft, natural definition with lasting results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1005\" data-end=\"1041\"\u003e\n\u003cp data-start=\"1007\" data-end=\"1041\"\u003eGentle and safe for treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITELY","offers":[{"title":"Kit 1- Natural","offer_id":55778055815553,"sku":"03105","price":9.25,"currency_code":"GBP","in_stock":true},{"title":"Kit 2- Processed","offer_id":55778055848321,"sku":"03106","price":9.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/Ondasoft-kit_1_3dd90f66-0a58-4680-91c5-2761561b3ae3.jpg?v=1780941642"},{"product_id":"oh-my-blonde-delyblonde-bleach-500gr","title":"Oh My Blonde Dely Blonde Bleach 500gr","description":"\u003cp\u003eA gentle less drying Ammonia free bleach that sits neatly next to the Delyton Advanced range of ammonia free quasi colours. For effective and gentle decolorising. \u003c\/p\u003e\n\u003cp\u003e(lifts 6-7 levels) 500gram Bag\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55778069774721,"sku":"05447","price":18.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/4.Dely-Blonde_NEW.jpg?v=1780942000"},{"product_id":"oh-my-blonde-sunlight-oil-bleach-500ml","title":"Oh My Blonde Sunlight Oil Bleach 500ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCreate a subtle sun kissed effect with ammonia free Sun Oil. Give that just back from holiday look to the hair. Use to even out colour or as an all over glossing effect to lift natural hair lightly. Use to “Break The base” on root regrowth or use to lift ends of hair that do require a stronger lightener. Finally use to remove left over colour more gently. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e(3 levels of lift) 500ml Bottle \u003c\/span\u003e\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55778106802561,"sku":"615","price":17.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/5.Sunlightoil_LR.jpg?v=1780942701"},{"product_id":"it-ly-colour-stain-remover-wipes","title":"Colour Stain Remover  Wipes","description":"\u003cdiv class=\"product-item\"\u003e\n\u003cdiv class=\"description short-description\"\u003eIt\u0026amp;ly colour wipes ideal for removing hair dye from the hairline and furniture (fixtures and floor).\u003c\/div\u003e\n\u003cdiv class=\"description short-description\"\u003eCanister of 100 wipes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"select-collection-store\" class=\"collection-information\"\u003e\u003c\/div\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55778198290817,"sku":"ITLYWIPES","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/51B6zsBNtuL-_AC_SL1500_f2e18ee0-142f-49da-b6c7-a1a3acec03c7.jpg?v=1780943510"},{"product_id":"oh-my-blonde-cool-blonde-spray-150ml","title":"Oh My Blonde Cool Blonde Spray 150ml","description":"\u003cmain role=\"main\" class=\"page-content\"\u003e\n\u003cdiv class=\"product-page-lower\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"product-page-container cf\"\u003e\n\u003cdiv class=\"product-description tab-content\" id=\"tab-content1\"\u003e\n\u003cdiv class=\"tab-content-inner\"\u003e\n\u003cp\u003e\u003cspan\u003ePurple coloured spray to condition and neutralise yellow tones and give a cool blonde appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003cfooter role=\"contentinfo\" class=\"page-footer\"\u003e\n\u003cul class=\"webpages-list ul-reset\"\u003e\u003c\/ul\u003e\n\u003c\/footer\u003e\u003cfooter role=\"contentinfo\" class=\"page-footer\"\u003e150ml\u003c\/footer\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55778239447425,"sku":"5094","price":15.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/12.150spray.jpg?v=1780944391"},{"product_id":"dely-glow-tripe-action-toner-100ml","title":"Dely Glow Tripe Action Toner 100ml","description":"\u003cp\u003eDelyGlow – extraordinary triple action hair color:\u003c\/p\u003e\n\u003cp\u003e1- no ammonia permanent colour which guarantees 100% coverage of grey hair, up to 4 levels of lifting;\u003c\/p\u003e\n\u003cp\u003e2- tone on tone to delicately colour in a range of full and bright reflections;\u003c\/p\u003e\n\u003cp\u003e3- ideal shades for neutralising and toning unwanted reflections or creating pastel effects. A unique range of colours that can be customised according to customer needs and hair type.\u003c\/p\u003e\n\u003cp\u003eEasy-to-use colours that always guarantee perfect results.\u003c\/p\u003e","brand":"ITELY","offers":[{"title":"Rose Gold","offer_id":55778258649473,"sku":"04274","price":6.75,"currency_code":"GBP","in_stock":true},{"title":"Caramel","offer_id":55778258682241,"sku":"04272","price":6.75,"currency_code":"GBP","in_stock":true},{"title":"Sand","offer_id":55778258715009,"sku":"04271","price":6.75,"currency_code":"GBP","in_stock":true},{"title":"Diamond","offer_id":55778258747777,"sku":"04273","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/IMG_0251-2_786daba3-615c-4c2e-83a3-dc6f5cb3c039.jpg?v=1780944687"},{"product_id":"oh-my-blonde-clay-blonde-400gr","title":"Oh My Blonde Clay Blonde Bleach 400gr","description":"\u003cdiv class=\"ProductSection\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"ProductSection__Content collapse show\" id=\"productDescription\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOh My Blonde Clay Blonde 400g is an ultra compact bleach is the ideal consistency to be used for freehand techniques with no foils required. Use Clay blonde for that perfect balayage and blended out blondes. The clay dries to form a barrier as you work. (lifts 6 levels) 400gram bag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ITELY","offers":[{"title":"Default Title","offer_id":55778271691137,"sku":"5446","price":18.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/3.Clayblonde.jpg?v=1780944806"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/collections\/ITLY-Hair-Fashion-logo-low-res-PNG_ab9bed82-b812-4723-89e4-671f37daaec6.png?v=1781431565","url":"https:\/\/musandco.com\/collections\/itely.oembed","provider":"Mus \u0026 Co Hair and Beauty Suppliers","version":"1.0","type":"link"}