{"title":"Serie Expert Collection","description":"","products":[{"product_id":"series-expert-vitamino-color-spectrum-conditioner-500ml","title":"Serie Expert Vitamino Color Spectrum Conditioner 500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Deep Conditioner (200ml) is a high-performance treatment enriched with the brand's most potent active blend of Ferulic Acid and Citric Acid (2.5%) to preserve colour vibrancy and restore strength from within. Working deep inside the hair fibre, it helps repair internal damage while locking in day-one colour brilliance for up to 100 days. The result is hair that appears smoother, stronger, and intensely radiant with a high-glass shine finish and rich, multidimensional tones.\u003c\/p\u003e\n\u003cp\u003eThis professional formula targets the five key colour dimensions - shine, vibrancy, contrast, tone, and brightness - ensuring long-lasting, salon-fresh results. Perfect for coloured and sensitised hair, it delivers a healthy luminosity that enhances every shade while maintaining balance between light and dark tones. Hair feels soft, resilient, and full of life.\u003c\/p\u003e\n\u003cp\u003eDirections of use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing with Vitamino Colour Spectrum Shampoo, apply conditioner to damp hair.\u003c\/li\u003e\n\u003cli\u003eSection hair into four parts and distribute evenly from lengths to ends.\u003c\/li\u003e\n\u003cli\u003eMassage for 1-2 minutes and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with Vitamino Colour Spectrum Glass Shine Serum leave-in.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Serie Expert","offers":[{"title":"Default Title","offer_id":55777603846529,"sku":"13924","price":21.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/156543-shopify_bf15f7cc-8895-4fda-9904-37e455c87e06.png?v=1780934957"},{"product_id":"serie-expert-vitamino-color-spectrum-mask-250ml","title":"Serie Expert Vitamino Color Spectrum Mask 250ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Rinse Mask (250ml) is an intensive colour-protecting treatment designed to lock in colour vibrancy for up to 100 days while strengthening and smoothing the hair.\u003c\/p\u003e\n\u003cp\u003eInfused with Ferulic Acid and Citric Acid, this deeply nourishing mask protects all five dimensions of colour, shine, vibrancy, contrast, tone, and brightness, ensuring long-lasting brilliance. The rich, creamy texture spreads evenly through the hair, providing deep hydration and reinforcing the fibre for smoother, stronger hair with up to 72 hours of glass-like shine. Ideal for maintaining rich, radiant colour, this mask enhances manageability while preventing fading, helping hair stay soft, vibrant, and silky. For best results, follow with the Vitamino Colour Spectrum Glass Shine Serum for the ultimate colour protection and high-gloss finish.\u003c\/p\u003e\n\u003cp\u003eDirections of use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing, divide damp hair into two sections.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly onto each section, working through lengths to ends.\u003c\/li\u003e\n\u003cli\u003eDetangle with fingers.\u003c\/li\u003e\n\u003cli\u003eLeave in for 3-5 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with Vitamino Colour Spectrum Glass Shine Serum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Serie Expert","offers":[{"title":"Default Title","offer_id":55777603944833,"sku":"13927","price":20.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/LPSE0118.jpg?v=1780934958"},{"product_id":"serie-expert-blondifier-conditioner-200ml","title":"Serie Expert Blondifier Conditioner 200ml","description":"\u003cp\u003eNourish, resurface, and illuminate blonde hair with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSerie Expert Blondifier\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eConditioner.\u003c\/p\u003e\n\u003cp\u003eInfused with Polyphenol derived from Açai Berry Extract, this Blondifier Conditioner restores brightness and vibrancy while moisturising and protecting each strand. Hair is left silky, smooth, and more manageable with multidimensional shine.\u003c\/p\u003e\n\u003cp\u003eFor best results, use after Serie Expert Blondifier Gloss or Cool Shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL'Oréal\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSerie Expert is now more sustainable, manufactured to be C02 neutral with up to 95% recycled plastic and 47% less water.\u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"Default Title","offer_id":55777604272513,"sku":"13931","price":13.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/serie-expert-blondifier-conditioner-p30829-26860_image.jpg?v=1780934960"},{"product_id":"serie-expert-vitamino-color-spectrum-conditioner-200ml","title":"Serie Expert Vitamino Color Spectrum Conditioner 200ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Deep Conditioner (200ml) is a high-performance treatment enriched with the brand's most potent active blend of Ferulic Acid and Citric Acid (2.5%) to preserve colour vibrancy and restore strength from within. Working deep inside the hair fibre, it helps repair internal damage while locking in day-one colour brilliance for up to 100 days. The result is hair that appears smoother, stronger, and intensely radiant with a high-glass shine finish and rich, multidimensional tones.\u003c\/p\u003e\n\u003cp\u003eThis professional formula targets the five key colour dimensions - shine, vibrancy, contrast, tone, and brightness - ensuring long-lasting, salon-fresh results. Perfect for coloured and sensitised hair, it delivers a healthy luminosity that enhances every shade while maintaining balance between light and dark tones. 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Micro-pigments of violet and blue target brassiness, and beneficial Ceramide helps close hair cuticles, locking in moisture and minimizing damage. 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The luxurious creamy texture transforms into a rich, dense foam upon lathering, ensuring a thorough cleanse while nourishing and strengthening the hair. Perfect for maintaining the depth and brilliance of your colour, this ultra-caring shampoo provides optimal protection and long-lasting radiance. 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The luxurious creamy texture transforms into a rich, dense foam upon lathering, ensuring a thorough cleanse while nourishing and strengthening the hair. Perfect for maintaining the depth and brilliance of your colour, this ultra-caring shampoo provides optimal protection and long-lasting radiance. 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Scientific discovery – Absolut Repair Molecular. Help strengthen damaged fibres* for long lasting repair. For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre*. Once inside, they reform \u0026amp; rebuild the molecular structure of the hair**.\u003c\/p\u003e\n\u003cp\u003e[PATENTED TECHNOLOGY] More than surface repair, this patented pre-treatment, concentrated with 3% Peptides bonder + 5 amino acids, refills the hair molecular structure with a long-lasting efficacy****. It restores its strength, elasticity and movement****.\u003c\/p\u003e\n\u003cp\u003e[DEEP PENETRATION] It deeply penetrates the fibre up to the peptides level for a molecular repair of the fibre.\u003c\/p\u003e\n\u003cp\u003e[INSTANT TRANSFORMATION] Instantly, hair is visibly transformed: extremely easy to detangle, it is re-plumped with a restored fibre smoothness*****.\u003c\/p\u003e\n\u003cp\u003e[PROFESSIONAL FORMULA] Its liquid texture is immediately absorbed into the fibre and provides molecular repair with no weigh down.\u003c\/p\u003e\n\u003cp\u003e[RECOMMENDED FOR ALL DAMAGED HAIR] For all damaged hair textures, colour-treated, lightened \u0026amp; natural hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"Default 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class=\"swiper-container gallery-thumbs swiper-container-initialized swiper-container-horizontal swiper-container-free-mode swiper-container-thumbs\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"swiper-wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-visible swiper-slide-next\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide video-icon swiper-slide-visible\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"video-play-icon\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"right-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"detail-container\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\"\u003e\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"presentation\" data-page-section=\"ProductPage description\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"pdp-second-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"left-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"LP_accordion_container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"LP_accordion_head1 remove-border\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"LP_accordion_body1\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCurl Expression drying accelerator leave in is designed to dry curls and coils, the pro way.\u003cbr data-mce-fragment=\"1\"\u003eIt speeds up to 37% the drying process while delivering care, shine and 48h frizz-free protection.\u003cbr data-mce-fragment=\"1\"\u003eIt protects hair against heat up to 230 °C\/450 F.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Serie Expert","offers":[{"title":"Default Title","offer_id":55777995948417,"sku":"69148","price":15.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/acivator.jpg?v=1780941151"},{"product_id":"absolut-repair-conditioner","title":"Serie Expert Absolut Repair Conditioner","description":"\u003cp\u003eThis professional conditioner for damaged hair is infused with gold quinoa and protein.With this creamy formula, the hair is immediately nourished with a lightweight feel and is softer and more manageable\u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"200ml","offer_id":55778003747201,"sku":"548","price":13.25,"currency_code":"GBP","in_stock":true},{"title":"750ml","offer_id":55778003779969,"sku":"E3565700","price":19.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/Absolutrepairconditioner750ml_1000x_9c70990e-18fd-4f63-a18a-af8b77ce0819.webp?v=1780941273"},{"product_id":"vitamino-color-masque","title":"Serie Expert Vitamino Color Masque","description":"\u003cp\u003eThe rich texture of the Vitamino Color mask leaves coloured hair easier to detangle and feeling smoother.\u003c\/p\u003e","brand":"Serie 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frizz is controlled.\u003c\/span\u003e","brand":"Serie Expert","offers":[{"title":"250ml","offer_id":55778057716097,"sku":"69247","price":17.9,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":55778057748865,"sku":"69162","price":22.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/mask_be31b7ce-783d-4461-aeea-eee608185e4e.jpg?v=1780941705"},{"product_id":"serie-expert-scalp-advanced-anti-dandruff-dermo-clarifier-shampoo","title":"Serie Expert Scalp Advanced Anti-Dandruff Dermo-Clarifier Shampoo","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Scalp Advanced Anti-Dandruff Dermo-Clarifier Shampoo gently clarifies the hair and effectively removes dry and oily dandruff.\u003c\/p\u003e\n\u003cp\u003eThis lightweight cream is enriched with Piroctone Olamine, an antibacterial and antifungal active ingredient which is suitable for use on dry and oily skin to calm the scalp. 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This shampoo exudes a fresh fragrance similar to a refreshing breeze with a clean-feeling heart and a caring base.\u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"300ml","offer_id":55778066170241,"sku":"109387","price":11.9,"currency_code":"GBP","in_stock":true},{"title":"1500ml","offer_id":55778066203009,"sku":"109424","price":30.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/serie-expert-scalp-advanced-anti-dandruff-dermo-clarifier-shampoo-300ml-p31127-83750_image.jpg?v=1780941927"},{"product_id":"serie-expert-pro-longer-professional-shampoo-300ml","title":"Serie Expert Pro Longer Professional Shampoo","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eRestore your hair’s rightful length with the \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eL'Oréal Professionnel Serié Expert Pro Longer Shampoo.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eIdeal for those with long hair but thin ends, this shampoo works to thicken and volumise your strands. Powered by the brand’s signature amino acid blend, the formula strengthens each hair fibre, starting from the outside before working its way to the core of the follicle. This patented technology strives to renew length, revealing longer and stronger locks. Working to reduce breakage and split ends, this innovative technology visibly improves the hair’s appearance, restoring shine and volume. 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When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities.\u003c\/p\u003e\n\u003cp\u003eThis patented leave-in mask is formulated with Peptides Bonder + 5 Amino Acids, diligently working to repair the hair's macro-molecular structure. Not only does hair become stronger, but it also gains improved elasticity and movement, ensuring it looks and feels healthier. Furthermore, its lightweight texture instantly penetrates to restore strength while maintaining a natural feel. The results? Hair that is instantly smooth, shiny, and healthy-looking, protected against external aggressions, and has heat protection up to 230°C\/450°F.\u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"Default Title","offer_id":55778089075073,"sku":"153489","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/3474637153489_EN_1_1120d7bb-decd-4aa7-bd39-7a607d158eea.jpg?v=1780942343"},{"product_id":"liss-unlimited-masque","title":"Serie Expert Prokeratin Liss Unlimited Masque","description":"\u003cp\u003e\u003cspan\u003eL'Oreal Professionnel Serie Expert Liss Unlimited Intensive Smoother Masque  will nourish, repair, and smooth your frizzy, unruly hair. This treatment will work in minutes leaving you with super silky-smooth locks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis mask takes advantage of its key technology, Polymer AR, to wrap the hair fibre with a special anti-humidity shield, keeping it smooth and glossy while stopping frizz in its tracks, producing enhanced shine and gloss lasting for up to 4 days.\u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"250ml","offer_id":55778089140609,"sku":"E2222502","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":55778089173377,"sku":"E2222601","price":20.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/serie-expert-liss-unlimited-intensive-smoother-masque-250ml-p22698-49876_image_577bad6c-bddf-443c-a4e9-6d8d5160d0bc.jpg?v=1780942347"},{"product_id":"serie-expert-pro-longer-professional-conditioner-200ml","title":"Serie Expert Pro Longer Professional Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eRevitalise your locks with the L’Oréal Professionnel Serie Expert Pro Longer Conditioner. 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With a combination of patented filler A-100 technology and amino acids, it works to plump the hair fibres to leave thicker-looking strands.\u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"200ml","offer_id":55778107326849,"sku":"976119","price":13.25,"currency_code":"GBP","in_stock":true},{"title":"750ml","offer_id":55778107359617,"sku":"75457","price":23.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/Professionnel_Serie_Expert_Pro_Longer_Cream_150ml_hws_hair_beauty_58.webp?v=1780942711"},{"product_id":"vitamino-color-shampoo","title":"Serie Expert Vitamino Color Shampoo 300ml","description":"\u003cp\u003eThis Shampoo will leave your hair soft and radiant. 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Designed to protect and restore, the hair cream boasts both a pollution and heat shield of up to 230 degrees, helping to keep strands in better condition when using straightening and curling tools.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEnriched with Filler A-100 technology, an exclusive blend of amino acids, hair will have a plumper, fuller appearance thanks to nourishment that acts beneath the surface, helping to create an appearance of thickness that seems revitalised. Because growing and maintaining long hair can mean skimping on cuts, the blow-dry cream offers a visible reduction in split ends by 43%*, leaving locks looking sleek, shiny and smooth.\u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"Default Title","offer_id":55778202091905,"sku":"77307","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/Professionnel_Serie_Expert_Pro_Longer_Cream_150ml_hws_hair_beauty_58_6fa358e1-449a-4c98-8595-68cc1b1c729e.webp?v=1780943571"},{"product_id":"serie-expert-pro-longer-professional-mask-250ml","title":"Serie Expert Pro Longer Professional Mask","description":"\u003cp data-mce-fragment=\"1\"\u003eNourish your hair with the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eL'Oréal Professionnel Serié Expert Pro Longer Mask.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003eDesigned especially for long hair, the mask works to minimise the appearance of split ends and flyaway hairs, leaving a bouncy, sleek illusion with added body and shine. Long, thick hair can be hard to manage and become tangled easily, so replenish it with the kind yet powerful ingredients within the hair mask.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe innovative formula glides through the hair effortlessly, complete with a buttery, luxurious texture that leaves hair feeling sumptuous to the touch. Patented Filler A100 and Amino Acids create a protective veil against harsh external aggressors, that could potentially cause dryness and damage, leaving you with the peace of mind that your glossy, replenished tresses will maintain their silky appearance.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAvailable in 250ml and 500ml\u003c\/p\u003e","brand":"Serie Expert","offers":[{"title":"250ml","offer_id":55778225881473,"sku":"76072","price":16.5,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":55778225914241,"sku":"75396","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/250ml.png?v=1780944164"},{"product_id":"absolut-repair-10-in-1-leave-in-oil-90ml","title":"Serie Expert Absolut Repair 10 in 1 Leave In Oil 90ml","description":"\u003cp\u003e10 in one professional multi-benefit leave in oil treatment for normal to dry hair. Enriched with Wheat germ oil. 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