{"title":"Trending Hair Products and Professional Haircare","description":"\u003cp\u003eExplore professional products gaining momentum through recent customer demand and advertising performance at Mus \u0026amp; Co. Browse the current selection, then choose haircare and styling products by their intended purpose, hair type and the finish you want.\u003c\/p\u003e\u003ch2\u003eChoose Trending Haircare Products for Your Hair Type\u003c\/h2\u003e\u003cp\u003eA popular hair product should still suit your routine. Consider the condition of the hair, the desired style and the product directions before ordering. Fine hair, curly hair and dry hair can require different approaches to cleansing, conditioning and finishing. Compare individual listings rather than assuming one trend works for every client.\u003c\/p\u003e\u003ch2\u003eShampoo and Conditioner for Everyday Hair Care\u003c\/h2\u003e\u003cp\u003eChoose shampoo and conditioner by the intended routine and hair needs. Review the listed ingredients, benefits and directions for each formula. A cleansing shampoo and a conditioner support different stages of hair care. Explore our \u003ca href=\"\/collections\/shampoo\" data-mce-href=\"\/collections\/shampoo\"\u003eprofessional shampoo\u003c\/a\u003e and \u003ca href=\"\/collections\/conditioner\" data-mce-href=\"\/collections\/conditioner\"\u003econditioner\u003c\/a\u003e categories to compare current products. Check frequency and method where a scalp-focused or toning formula is used.\u003c\/p\u003e\u003ch2\u003eHair Masks and Leave-In Treatments\u003c\/h2\u003e\u003cp\u003eCompare a hair mask, hair treatment and leave-in product using their own directions. A rinse-out mask may differ from a leave-in conditioner or serum. Hydration and conditioning needs should be assessed against the hair condition rather than promised from a trend alone. Damaged hair and breakage concerns call for an appropriate routine and professional assessment. Check the intended purpose before combining treatments.\u003c\/p\u003e\u003ch2\u003eHair Styling Products for Curl, Texture and Frizz\u003c\/h2\u003e\u003cp\u003eChoose styling products for the style and hold required. A curl product, texture powder or smoothing formula can have different application methods. Curly hair and frizz concerns vary, so review the exact product directions. Hair styling on damp or dry hair may need different amounts and techniques. Browse our \u003ca href=\"\/collections\/hair-styling\" data-mce-href=\"\/collections\/hair-styling\"\u003ehair styling\u003c\/a\u003e collection for current finishing products.\u003c\/p\u003e\u003ch2\u003eHair Oil, Hair Serum and Heat Protection\u003c\/h2\u003e\u003cp\u003eWhen comparing hair oil and hair serum products, review the specific benefits and application directions. An ingredient such as argan oil does not establish the performance of every formula. Check any heat protection claim for the exact product before using heated hair tools. Do not assume all oils or serums are suitable for the same routine or offer the same protection.\u003c\/p\u003e\u003ch2\u003eScalp Care and Dry Shampoo Options\u003c\/h2\u003e\u003cp\u003eChoose scalp-care products according to their intended purpose and directions. Dry shampoo has a different role from a rinse-out shampoo and should be used as directed. Check the product's method, amount and frequency before adding it to a routine. A product designed to refresh a style should not be treated as a replacement for all washing or scalp-care needs.\u003c\/p\u003e\u003ch2\u003eCompare Professional Hair Products Before Buying\u003c\/h2\u003e\u003cp\u003eReview the exact product listing, including bottle size, ingredients and intended use. A 250ml bottle and a larger salon format can offer different quantities for your routine. Trending haircare is a starting point for browsing, while the best hair care products for a service depend on the hair type and planned finish. Check current availability and pack contents before restocking.\u003c\/p\u003e\u003cp\u003eFor more salon restocking options, browse our \u003ca href=\"\/collections\/salon-favourites\" data-mce-href=\"\/collections\/salon-favourites\"\u003esalon favourites\u003c\/a\u003e and \u003ca href=\"\/collections\/professional-salon-bestsellers\" data-mce-href=\"\/collections\/professional-salon-bestsellers\"\u003eprofessional salon bestsellers\u003c\/a\u003e. Choose products by their intended service, hair type and individual directions.\u003c\/p\u003e\u003ch2\u003eTrending Hair Products FAQs\u003c\/h2\u003e\u003ch3\u003eDoes a trending product suit every hair type?\u003c\/h3\u003e\u003cp\u003eNo. Choose a product using its intended purpose, directions and the condition of the hair.\u003c\/p\u003e\u003ch3\u003eCan I replace conditioner with a styling serum?\u003c\/h3\u003e\u003cp\u003eFollow the individual directions. Conditioner, hair oil and styling serum can have different roles.\u003c\/p\u003e\u003ch3\u003eWhere can I find more professional haircare?\u003c\/h3\u003e\u003cp\u003eBrowse our \u003ca href=\"\/collections\/haircare\" data-mce-href=\"\/collections\/haircare\"\u003ehaircare\u003c\/a\u003e, shampoo, conditioner and styling collections to compare related salon products.\u003c\/p\u003e","products":[{"product_id":"kitoko_oil_treatment_115","title":"Kitoko Oil Treatment 115ml","description":"\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Open Sans, Helvetica Neue, Helvetica, Arial, sans-serif;\"\u003e\u003cspan\u003eKitoko Oil Treatment 10ml\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eKitoko Advanced Hair Therapy Oil * Perfect for all Hair Types * Provides Intense Nourishment * Smooths \u0026amp; Strengthens the Hair * Restores Shine \u0026amp; Moisture * Tames Frizzy Hair * Instant Absorption - Non Greasy * Aliviates Scalp Dryness * Reduces Drying Time * Colour Safe Formula\u003c\/span\u003e\u003c\/p\u003e","brand":"Kitoko","offers":[{"title":"Default Title","offer_id":55777593491841,"sku":"14041","price":16.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/s-l1600-18.jpg?v=1780934794"},{"product_id":"kitoko_hair_growth_shampoo_250","title":"Kitoko Hair Growth Shampoo 250ml","description":"\u003cp\u003eThis gentle shampoo is formulated to revitalise the scalp, stimulate healthy hair growth, and actively fight against hair loss and breakage. Infused with Procapil and active botanical extracts such as Blue Lotus, Green Coffee and Cacao to boost scalp circulation, improve root and follicle health and slow the shedding process. Hair is left renewed; stronger, fuller and thicker with luminous shine. Enviro-Shield technology protects hair and scalp from everyday damage.\u003c\/p\u003e\n\u003ch2\u003eInstructions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, massage well into scalp, then rinse thoroughly and repeat.\u003c\/li\u003e\n\u003cli\u003eFollow with Kitoko Hair Growth Conditioner \u0026amp; Scalp Tonic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Procapil, Blue Lotus, Green Coffee \u0026amp; Cacao\u003c\/p\u003e","brand":"Kitoko","offers":[{"title":"Default Title","offer_id":55777593917825,"sku":"14024","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/s-l1600-9.jpg?v=1780934805"},{"product_id":"kitoko_hair_growth_shampoo_1l","title":"Kitoko Hair Growth Shampoo 1L","description":"\u003ch3\u003e\u003cspan\u003eProduct description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis gentle shampoo is formulated to revitalise the scalp, stimulate healthy hair growth, and actively fight against hair loss and breakage. Infused with Procapil and active botanical extracts such as Blue Lotus, Green Coffee and Cacao to boost scalp circulation, improve root and follicle health and slow the shedding process. Hair is left renewed; stronger, fuller and thicker with luminous shine. Enviro-Shield technology protects hair and scalp from everyday damage. Instructions Apply to wet hair, massage well into scalp, then rinse thoroughly and repeat. Follow with Kitoko Hair Growth Conditioner \u0026amp; Scalp Tonic. Key ingredients: Procapil, Blue Lotus, Green Coffee \u0026amp; Cacao\u003c\/span\u003e\u003c\/p\u003e","brand":"Kitoko","offers":[{"title":"Default Title","offer_id":55777593950593,"sku":"14026","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/s-l1600-8.jpg?v=1780934807"},{"product_id":"kitoko_daily_luxe_shampoo_250","title":"Kitoko Daily Luxe Shampoo 250ml","description":"\u003cp\u003eThis nourishing, daily shampoo is formulated to gently cleanse and hydrate all hair types. The rejuvenating power of Karite and Argan Oil provides exceptional moisture, shine and manageability, whilst helping to control frizz. Enviro-Shield technology protects hair and scalp from everyday damage.\u003c\/p\u003e\n\u003ch2\u003eInstructions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMassage gently into wet hair, lather well \u0026amp; rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary.\u003c\/li\u003e\n\u003cli\u003eFollow with Daily Luxe Conditioner. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Karite \u0026amp; Argan Oil\u003c\/p\u003e","brand":"Kitoko","offers":[{"title":"Default Title","offer_id":55777594311041,"sku":"14034","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/s-l1600-3.jpg?v=1780934814"},{"product_id":"jrl-onyx-ez-gap-m-blade-black","title":"JRL Onyx EZ-GAP M Blade - Black","description":"\u003cp\u003eIntroducing the EZ-GAP BLADE by JRL Professional: Effortless Precision. Achieve flawless zero gaps effortlessly with the game-changing EZ-GAP BLADE. Say goodbye to time-consuming adjustments – use the included tension tool while the blade is on the trimmer. Experience unparalleled precision and efficiency. The sharper and more precise EZ-GAP BLADE ensures clean and flawless cuts every time. Elevate your barbering skills with the EZ-GAP BLADE by JRL Professional. Simplify your workflow and enhance your performance with innovative technology. The ultimate tool for professional barbers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eULTRA COOL STAINLESS STEEL BLADE\u003c\/li\u003e\n\u003cli\u003eDESIGN WITH PRECISION IN TOUCH AREAS\u003c\/li\u003e\n\u003cli\u003eMetal Moving Blade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRust-free, long lasting, self-sharpening Stainless Steel blades – stay sharp for every cut(Fits on other popular brands trimmers on the market, Comes with both stationary and moving blades)\u003c\/p\u003e","brand":"JRL","offers":[{"title":"Default Title","offer_id":55777603486081,"sku":"SF-09","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/870193_870193b.jpg?v=1780934952"},{"product_id":"olaplex-rich-hydration-mask-200ml","title":"Olaplex Rich Hydration Mask 200ml","description":"\u003cp\u003eOlaplex Rich Hydration Mask (200ml) is an intensive, cuticle-sealing treatment that restores and hydrates dry or medium-to-coarse hair while controlling frizz. Powered by Biomimetic Cuticle Technology, it locks in long-lasting moisture for up to five washes, strengthening the hair's structure to reduce breakage and protect against future damage.\u003c\/p\u003e\n\u003cp\u003eEven on bleached strands, this mask delivers instant and lasting hydration, leaving hair soft, smooth and luminous. Infused with an Avocado \u0026amp; Shea Conditioning Complex and a blend of multi-molecular weight oils, it penetrates deeply to replenish, nourish and provide humidity-resistant frizz control. Safe for chemically treated hair and colour care, this luxurious mask restores resilience and radiance, leaving locks with a silky shine. Free from sulphates, silicones, phthalates, phosphates, parabens, MIC\/MIT and protein. Colour safe. Cruelty-free \u0026amp; vegan-friendly.\u003c\/p\u003e\n\u003cp\u003eDirections of use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing, apply mask generously to wet hair, focusing on mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 3-5 minutes, then rinse well.\u003c\/li\u003e\n\u003cli\u003eUse weekly for best results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":55777606664577,"sku":"13838","price":21.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/OL0056.jpg?v=1780934999"},{"product_id":"olaplex_bond_protector_nourishing_hair_serum_no9","title":"Olaplex No.9 Bond Protector Nourishing Hair Serum 90ml","description":"\u003cp\u003eOlaplex No 9 Bond Protector Nourishing Antioxidant Hair Serum (90ml) is a multi-benefit hair serum formulated to enhance any and all hair routines, protecting and perfecting all hair types and textures.\u003c\/p\u003e\n\u003cp\u003eLiving in built-up areas can damage your hair with the concentration of airborne pollutants and free radicals, leaving it dull, lifeless and difficult to style. This hair serum is infused with hair-loving Red Algae antioxidants and shielding additives to neutralise free radicals and a protect hair from everyday pollution, improving overall strength and condition to reduce breakage and increase resilience whilst heat styling. Free from gluten, nut, parabens, phosphates, phthalates, and sulphates. Cruelty-free \u0026amp; vegan-friendly.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSatin shine with a soft-touch feel.\u003c\/li\u003e\n\u003cli\u003eAnti-static control with fewer flyaways.\u003c\/li\u003e\n\u003cli\u003eFacilitates detangling \u0026amp; improves blow dry speeds.\u003c\/li\u003e\n\u003cli\u003eBounceback memory.\u003c\/li\u003e\n\u003cli\u003eCurl and wave retention.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":55777608040833,"sku":"802284","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/olaplex-no-9-bond-protector-nourishing-antioxidant-hair-serum-for-protecting-all-hair-types-90ml-p26.jpg?v=1780935028"},{"product_id":"olaplex-no3-plus-complete-repair-treatment-100ml","title":"Olaplex No.3 Plus Complete Repair Treatment  100ml","description":"\u003cp\u003eNew and improved, the Olaplex No.3 Plus Complete Repair Treatment is the brand’s updated at-home treatment designed to support hair at every stage.\u003c\/p\u003e\n\u003cp\u003eThe updated formula is designed to help improve the look of hair by visibly strengthening the appearance of weakened strands and leaving hair looking up to three times more resilient in as little as three minutes. The high-performance formula replenishes lost moisture to enhance softness, smoothness and manageability. With continued use, the cream helps reduce the appearance of breakage and split ends, while supporting hair that looks stronger and glossier over time.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":55777609679233,"sku":"13835","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/862743_0.jpg?v=1780935073"},{"product_id":"olaplex_bond_shaper_curl_rebuilding_treatment_kit","title":"Olaplex Bond Shaper Curl Rebuilding Treatment Kit","description":"\u003cp\u003eOlaplex's Bond Shaper Curl Kit is a professional rebuilding treatment that repairs and redefines coils, curls and waves.\u003c\/p\u003e\n\u003ch2\u003efeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFrizz control for up to 15 washes\u003c\/li\u003e\n\u003cli\u003eEasy application\u003c\/li\u003e\n\u003cli\u003eImproves curls' shine, bounce and moisture\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eSilicone and ammonia-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ethis kit includes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStep 1 - Repair 8.5oz\u003c\/li\u003e\n\u003cli\u003eStep 2 - Enhance 6.1oz\u003c\/li\u003e\n\u003cli\u003eStep 3 - Define 3.38oz\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":55777610301825,"sku":"933148","price":54.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/olaplex-bond-shaper-curl-kit-600.jpg?v=1780935089"},{"product_id":"color-wow-travel-money-mist-50ml","title":"Color Wow Travel Money Mist 50ml","description":"\u003cp\u003e\u003cspan\u003eColor Wow Money Mist is a luxe, light, leave-in conditioner for instantly stronger, glossy, expensive-looking hair. It protects against heat and UV, while moisturising and defrizzing hair to deliver a smooth, silky, luxe texture, instantly and effortlessly. The powerful detangler reduces breakage and strengthens strands to support healthy hair growth.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA game-changer for every hair type:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine strands are plumped, with added body\u003c\/li\u003e\n\u003cli\u003eCoarse strands are softer and smoother\u003c\/li\u003e\n\u003cli\u003eFrizzy strands are silkier and smoother\u003c\/li\u003e\n\u003cli\u003eDry strands are hydrated and less brittle\u003c\/li\u003e\n\u003cli\u003eDamaged strands are fortified and more elastic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eBreakthroughs that make it possible for Money Mist to work on every hair type:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdaptive technology: Money Mist can adjust to an individual hair fiber’s needs due to the diversity of the size of molecules, the molecular weight and type of ingredients found in the formula. Each fiber is nourished with the precise level of peptides, hydration and conditioning it requires to strengthen, moisturise and smooth texture.\u003c\/li\u003e\n\u003cli\u003eProprietary Baolyzed Amino Complex: One of the keys to great hair is a strong cortex. When the cortex's crystalline interior becomes damaged by chemical processing and heat tools, the hair loses strength and elasticity. Color Wow's Baolized Amino Complex easily penetrates the hair shaft to encourage crystal formation, and therefore helps to increase the strength, elasticity, and bounce of damaged fibers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eVegan, cruelty-free, sulphate-free formula.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSuitable for all hair types.\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55777611088257,"sku":"13792","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/855179_0.jpg?v=1780935113"},{"product_id":"color-wow-insta-wow-advanced-dry-shampoo-200ml","title":"Color Wow Insta-Wow Advanced Dry Shampoo 200ml","description":"\u003cp\u003eColor Wow Insta-Wow Advanced Dry Shampoo (200ml) is a next-level dry shampoo powered by real cleansing technology to refresh hair without dullness, grit or residue. 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