{"product_id":"asp-elixir-hair-color-bred","title":"ASP Affinage Elixir Permanent Colour 100ml - bRED","description":"\u003ch4\u003eASP ELIXIR b:RED\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eFormerly branded INFINITI\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDeliver intense red highlights with the help of the ASP ELIXIR b:RED series - a luxurious, vegan-friendly permanent hair colour crème with more than 90% naturally-derived ingredients, obtained from sustainable and renewable sources.\u003c\/p\u003e\n\u003cp\u003eSuitable for use on natural or coloured hair,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eASP b:RED\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003elift and colour system can be used on or off scalp to deliver up to 5 levels of lift and ensure beautiful, vibrant reds with no need for pre-lightening.\u003c\/p\u003e\n\u003cp\u003eNext generation GPS-TECnology™ precisely directs colour to the optimum location within the cortex, giving \u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eASP hair colour\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eincredible coverage and lasting power, while advanced Anti-Fade Technology with UV filters effectively combat colour fade.\u003c\/p\u003e\n\u003cp\u003eELIXIR b:RED boasts an ultra-low ammonia formula - just 1.5% once mixed with A.S.P Crème Developer - for optimum scalp comfort. The improved, high viscosity formula ensures better adhesion to the hair and improved penetration of color molecules for maximum white hair coverage.\u003c\/p\u003e\n\u003cp\u003eEnriched with Shea Butter and Argan Oil, the sulphate-free conditioning emulsion base helps to protect the hair during colouring services, revealing unrivalled suppleness, shine, and colour intensity.\u003c\/p\u003e\n\u003cp\u003eKey features:\u003c\/p\u003e\n\u003cp\u003e- Vegan hair dye.\u003cbr\u003e- Over 90% naturally-derived ingredients.\u003cbr\u003e- Vibrant reds with no need for pre-lightening.\u003cbr\u003e- Lifts up to 5 levels.\u003cbr\u003e- On-scalp formula.\u003cbr\u003e- Ultra-low ammonia.\u003cbr\u003e- Exceptional condition and shine.\u003cbr\u003e- Advanced anti-fade technology and UV filters.\u003cbr\u003e- Sustainable and fully-recyclable packaging: tubes made from 95% post consumer recycled material and cartons from fully-biodegradable cardboard.\u003c\/p\u003e","brand":"Elixir","offers":[{"title":"Copper","offer_id":55777633796481,"sku":"ASP-ELX-BR-COP","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"Magenta","offer_id":55777633829249,"sku":"ASP-ELX-BR-MAG","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"Red-Copper","offer_id":55777633862017,"sku":"ASP-ELX-BR-RCO","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":55777633894785,"sku":"ASP-ELX-BR-RED","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"Red-Violet","offer_id":55777633927553,"sku":"ASP-ELX-BR-RVI","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/a-s-p-affinage-elixir-elixir-permanent-colour-b-red-100ml-p30699-50546_image.jpg?v=1780935434","url":"https:\/\/musandco.com\/products\/asp-elixir-hair-color-bred","provider":"Mus \u0026 Co Hair and Beauty Suppliers","version":"1.0","type":"link"}