{"product_id":"asp-elixir-hair-color-brown","title":"ASP Affinage Elixir Permanent Colour 100ml - bRROWN","description":"\u003ch4\u003eASP ELIXIR b:BROWN\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eFormerly branded INFINITI\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOffer truly brilliant brunette results with the help of the ASP ELIXIR b:BROWN series - a luxurious, vegan-friendly\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epermanent hair colour\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecrème with more than 90% naturally-derived ingredients, obtained from sustainable and renewable sources.\u003c\/p\u003e\n\u003cp\u003eSuitable for use on natural or coloured hair, ASP b:BROWN lift and colour system can be used on or off scalp to deliver up to 5 levels of lift and ensure beautiful, brunettes with no need for pre-lightening.\u003c\/p\u003e\n\u003cp\u003eNext generation GPS-TECnology™ precisely directs colour to the optimum location within the cortex, giving\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eASP hair colour\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eincredible coverage and lasting power, while advanced Anti-Fade Technology with UV filters effectively combat colour fade.\u003c\/p\u003e\n\u003cp\u003eELIXIR b:BROWN boasts an ultra-low ammonia formula - just 1.5% once mixed with A.S.P Crème Developer - for optimum scalp comfort. The improved, high viscosity formula ensures better adhesion to the hair and improved penetration of color molecules for maximum white hair coverage.\u003c\/p\u003e\n\u003cp\u003eEnriched with Shea Butter and Argan Oil, the sulphate-free conditioning emulsion base helps to protect the hair during colouring services, revealing unrivalled suppleness, shine, and colour intensity.\u003c\/p\u003e\n\u003cp\u003eKey features:\u003c\/p\u003e\n\u003cp\u003e- Vegan hair dye.\u003cbr\u003e- Over 90% naturally-derived ingredients.\u003cbr\u003e- Rich brunettes with no need for pre-lightening.\u003cbr\u003e- Lifts up to 5 levels.\u003cbr\u003e- On-scalp formula.\u003cbr\u003e- Ultra-low ammonia.\u003cbr\u003e- Exceptional condition and shine.\u003cbr\u003e- Advanced anti-fade technology and UV filters.\u003cbr\u003e- Sustainable and fully-recyclable packaging: tubes made from 95% post consumer recycled material and cartons from fully-biodegradable cardboard.\u003c\/p\u003e","brand":"Elixir","offers":[{"title":"B4","offer_id":55777639858561,"sku":"ASP-ELX-BB-B4","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"B6","offer_id":55777639891329,"sku":"ASP-ELX-BB-B6","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"B8","offer_id":55777639924097,"sku":"ASP-ELX-BB-B8","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/a-s-p-affinage-elixir-elixir-permanent-colour-b-brown-100ml-p30701-25898_image.jpg?v=1780935445","url":"https:\/\/musandco.com\/products\/asp-elixir-hair-color-brown","provider":"Mus \u0026 Co Hair and Beauty Suppliers","version":"1.0","type":"link"}