{"product_id":"studio-paste-blue","title":"Blond Studio Lightening Platinuim Plus Paste 7 500g","description":"\u003cp\u003eThe Loreal Platinium range is a conditioning and lightening paste that can lift up to 7 levels. It is formulated with nutri-cerides for strong and nourished cuticles. The white beeswax makes for smooth and soft hair fibres. Studio platinium PLUS is a high performance lightener\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it Does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Allows up to 7 levels of lift on both natural and coloured hair • Premium texture lightening paste \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Suitable for open air, enclosed and global techniques depending on the oxydant used • Contains Potassium Ammonia for coloured or difficult to lighten hair • Enriched with Nutri-Cerides and White Bees Wax\u003c\/p\u003e","brand":"Blond Studio","offers":[{"title":"Default Title","offer_id":55777838170497,"sku":"10898","price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/8072\/4674\/files\/814458_0.jpg?v=1780938460","url":"https:\/\/musandco.com\/products\/studio-paste-blue","provider":"Mus \u0026 Co Hair and Beauty Suppliers","version":"1.0","type":"link"}